Bandai FidlBitz Theatrical demos for a foam cube toy

What we did

Bandai UK launched FidlBitz, a foam cube toy that children and adults can stack, link, shape and build in 2D and 3D, and that crackles when squished. The brief was to show shoppers how much they could make with it. We supplied product demonstrators to give live, theatrical demonstrations in designated promotional areas in high-traffic shopping venues.

Before the first demonstration, each demonstrator received a FidlBitz sample kit to get familiar with the toy and its range of builds.

• Gave theatrical live demonstrations to draw a crowd and explain the fun of the toy
• Showed how the cubes stack, link and shape into 2D and 3D builds
• Let visitors squish the cubes to hear the crackling sound for themselves
• Ran demonstration stations set up with FidlBitz kits in various sizes for hands-on play
• Used flash cards to give visitors ideas for what to create
• Gave a free sample pack to the first 100 participants at each demonstration location
• Encouraged visitors to take home free activity sheets with more play ideas

Launching a hands-on toy? Our demonstration staff turn curiosity into understanding on the spot.