Mas+ by Messi Hydration drink debut in SPAR stores

What we did

Mas+ is the clean, all-natural hydration drink founded by football legend Lionel Messi, made to refresh and fuel people with purpose. For its UK debut we supplied sampling staff to put it in shoppers' hands inside SPAR stores, working alongside the Mas+ Event Manager and brand ambassador.

Before the activation the team had a full briefing with the Mas+ Event Manager, the brand ambassador and SPAR store staff.

• Helped the brand team set up the sampling area in store
• Completed a stocktake of sampling inventory before the activation began
• Gave out samples of Mas+ to shoppers throughout the day
• Talked shoppers through the drink using key messaging in line with the brand's global identity
• Positioned Mas+ as a healthy hydration choice for everyday champions
• Built product awareness at the point of purchase through direct trial

Bringing a drink to market in Scotland? Our event staff in Glasgow support in-store trials from day one, and our supermarket promotions teams know how to work a store aisle.