Introducing Lionel Messi’s all-natural hydration drink to UK consumers with live sampling and strategic in-store engagement.
To support the UK debut of Mas+ by Messi, EXECUTIONAL partnered on a sampling activation at SPAR stores, delivering direct product trial and brand messaging to shoppers. Founded by football legend Lionel Messi, Mas+ is a clean, all-natural hydration drink designed to refresh and fuel consumers with purpose.
Our team played a vital role in bringing the brand to life in-store. After a full briefing with the Mas+ Event Manager, brand ambassador, and SPAR staff, our team supported the setup and completed a stocktake of sampling inventory ahead of the activation.
Throughout the day, EXECUTIONAL staff distributed samples and engaged shoppers using key messaging aligned with the brand’s global identity. The activation not only encouraged immediate product awareness but also reinforced Mas+ as a healthy hydration choice for everyday champions.
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