Kopparberg Freshers night cider sampling in Glasgow

What we did

Kopparberg took its colourful Swedish fruit cider to Strathclyde Student Union in Glasgow for Freshers week, with a mobile bar set up for a union full of first-year students. Our brand ambassador handled product sampling alongside the Kopparberg team on site.

One brand ambassador worked the Freshers night activation from 7pm onwards, side by side with Kopparberg's own team at the mobile bar.

• Ran the Kopparberg mobile bar with the brand team from 7pm
• Sampled the fruit cider range to Freshers arrivals throughout the evening
• Handed out Kopparberg branded merchandise giveaways to engaged students
• Kept the bold, energetic Kopparberg atmosphere going at the union bar
• Greeted first-year students in a confident, approachable and friendly manner
• Represented Kopparberg at Strathclyde's Freshers welcome week

Targeting students in Scotland's biggest city? Our Glasgow event staff know the campus scene, and our marketing to students teams cover freshers events across UK universities.