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Freshers Night
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Mobile Bar Activation
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Swedish Cider Range
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Strathclyde Union Glasgow
Campaign Snapshot
Client: Kopparberg
Sector: Cider / Student Marketing
Activity: Freshers Mobile Bar Sampling
Location: Strathclyde Student Union, Glasgow
Staff Type: Brand Rep
Duration: Freshers Evening
The Brief
Swedish Cider Meets Glasgow Freshers
Freshers week in Glasgow. Kopparberg’s colourful Swedish cider. And a student union full of new arrivals ready to meet the brand. Our brand ambassador supported Kopparberg’s Freshers activation at Strathclyde Student Union, working the mobile bar with the Kopparberg team on site from 7pm onwards.
Working alongside the Kopparberg team, our sampling staff ran the mobile bar, sampled the fruit cider range to students throughout the activation, handed out Kopparberg branded merchandise giveaways, and held the fun, energetic vibe Kopparberg is known for. Bold branding, refreshing ciders, and a Freshers night at one of Glasgow’s biggest student unions.
On The Ground
How Our Staff Supported Kopparberg
- ▸Sampled Kopparberg’s fruit cider range to Freshers arrivals throughout the evening
- ▸Worked the mobile bar alongside the Kopparberg team from 7pm onwards
- ▸Distributed Kopparberg branded merchandise giveaways to engaged students
- ▸Held the bold, energetic Kopparberg atmosphere at the union bar
- ▸Engaged new students in a confident, approachable and friendly manner
- ▸Represented Kopparberg at Strathclyde’s Freshers welcome week
