Campaign Snapshot
Client: Popeyes Louisiana Chicken
Sector: Quick Service Restaurant
Activity: Fan Zone Voucher Distribution
Location: Glasgow City Centre
Staff Type: Brand Reps & Team Lead
Duration: Match Day Evening Shift
The Brief
Turn Up The Volume At The Glasgow Fan Zone
Match day, fan zone, full city centre energy. EXECUTIONAL supplied brand ambassadors and event staff in Glasgow to support Popeyes Louisiana Chicken’s “Turn Up The Volume” World Cup activation, positioned right outside the Popeyes restaurant in the heart of the city.
Led by an on-site team lead, our team worked the crowd as football fans flooded into Glasgow city centre, sampling Popeyes’ new menu items, handing out branded foam fingers and whistles, distributing vouchers and pulling fans straight through the doors. High-energy, high-footfall, high-impact promotional work from kick-off whistle to final pour.
On The Ground
How Our Staff Supported Popeyes
- ▸Distributed Popeyes vouchers to football fans across the Glasgow city centre fan zone
- ▸Sampled and promoted Popeyes’ new menu items to passing crowds
- ▸Handed out branded foam fingers, whistles and fan zone merchandise
- ▸Drove footfall to the nearby Popeyes restaurant throughout the evening
- ▸Provided a dedicated team lead to coordinate the on-site team
- ▸Held an energetic, approachable presence representing the Popeyes brand
