Space NK Brazilian beats and a mascot parade
We supplied a mascot, sampling and photo booth team for Space NK's Brazilian-inspired Summer Kit launch at St James Quarter in Edinburgh, bringing shoppers into the store.
- Brand
- Space NK
- City
- Edinburgh
- Venue
- St James Quarter
- Staff type
- Costume character, Promotional staff
What we did
Space NK launched its exclusive Summer Kit with a Brazilian-inspired beauty party at St James Quarter in Edinburgh, built as a full summer celebration rather than a standard beauty promotion. Our team brought the Space NK costume character mascot to life and ran the hands-on guest experiences around the store.
- Brought the Space NK bag mascot out to lead the parade through St James Quarter
- Kept the mascot moving between parades, mingling with shoppers and stopping for photos
- Worked alongside a Brazilian drumming band whose hourly performances filled the centre and drew crowds
- Hosted a co-branded photo booth, where visitors took shareable pictures and a branded memento home
- Gave customers a hands-on try of hero products and summer favourites from the range
- Served complimentary ice creams to guests through the day
- Guided the crowds drawn by the drums and the mascot into the Space NK store
Booking an activation in the Scottish capital? Our promotional staff in Edinburgh know the city centre well, and our shopping centre promotions teams can run a full centre takeover.
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