Campaign Snapshot
The Brief
Exhibition Stand Hosting For UK Accountancy Tech
Two days at ExCeL London. The UK’s major event for the digital accountancy industry. And Stand B47 to work. Our exhibition stand staff supported Sapphire Info Solutions and their technology platform PracticeGrid at the Digital Accountancy Show, hosting the Sapphire stand across both show days to welcome visitors, qualify leads and drive bookings for the CinchFlow practice management software product.
Our stand host arrived briefed, confident and ready to go, having joined a pre-event virtual briefing with the Sapphire team ahead of day one. On stand, duties ran from warm visitor welcomes and show floor conversation starters, to qualifying leads by interest area (accounting outsourcing, workflow automation, practice management software), directing qualified visitors to the right Sapphire or PracticeGrid team member, encouraging meeting and demo bookings, and capturing visitor data as on-stand data capture staff via the client-supplied process.
On The Ground
How Our Staff Supported Sapphire & PracticeGrid
- ▸Hosted Stand B47 for Sapphire Info Solutions and PracticeGrid across both show days
- ▸Covered 16 live exhibition hours at the Digital Accountancy Show at ExCeL London
- ▸Welcomed and engaged with Digital Accountancy Show visitors across the ExCeL floor
- ▸Qualified visitors by interest in outsourcing, workflow automation and CinchFlow software
- ▸Directed qualified leads to the right Sapphire or PracticeGrid team member on stand
- ▸Encouraged visitor bookings for CinchFlow product demonstrations and follow-up meetings
- ▸Captured visitor details using the client-provided lead capture process
- ▸Distributed brochures and promotional merchandise to interested show attendees
- ▸Supported the Sapphire team with visitor flow around the stand during peak periods
- ▸Attended a pre-event virtual briefing for alignment ahead of show day one
