Campaign Snapshot
Client: Popeyes Louisiana Chicken
Sector: Quick Service Restaurant
Activity: Fan Zone Voucher Distribution
Location: Tottenham Court Road, London
Staff Type: Brand Reps
Duration: Match Day Shift
The Brief
Turn Up The Volume, Central London
Match day, central London, full fan-zone energy on Tottenham Court Road. EXECUTIONAL supplied brand ambassadors and event staff in London to support Popeyes Louisiana Chicken’s Turn Up The Volume World Cup activation, this time in the heart of the West End at the Tottenham Court Road restaurant.
Following the Glasgow leg of the same campaign, our two-strong team worked outside the Popeyes restaurant on Tottenham Court Road, distributing vouchers, sampling and promoting Popeyes’ new menu items, handing out branded fan zone merchandise and pulling passing football fans straight through the door. High-energy, high-footfall, on brand from first whistle to full time.
On The Ground
How Our Staff Supported Popeyes
- ▸Distributed Popeyes vouchers to football fans across the Tottenham Court Road fan zone
- ▸Sampled and promoted Popeyes’ new menu items to passing crowds
- ▸Handed out branded foam fingers, whistles and fan zone merchandise
- ▸Drove footfall directly into the Popeyes restaurant throughout the shift
- ▸Engaged with fans and created a high-energy street-side atmosphere
- ▸Held an approachable, on-brand presence for the Popeyes name
