Morseal Hands-on demos in the aisle

What we did

Across 35 Leyland SDM decorating and DIY stores in London, we put Morseal into the hands of trade buyers. Morseal is a British-made, multi-purpose hybrid sealant, and the best way to sell it is to let people use it, so we supplied product demonstration staff for morning sessions in every store during peak morning hours.

The same message ran in all 35 stores. The focus was promotion rather than technical demonstration: trials, conversations and the special offer.

• Covered 35 Leyland SDM stores, from Acton, Ealing and Greenford to Shoreditch, Mile End and Kingston
• Timed every session for peak morning hours, when trade buyers come in for supplies
• Stopped trade customers at the counter and in the aisle to start conversations
• Ran try-it-yourself moments so buyers could get hands-on with Morseal
• Told every customer about the special offer on the sealant
• Explained what makes a multi-purpose hybrid sealant different in plain language
• Let people see the difference for themselves rather than hear a sales pitch

Need promotional staff in London for a trade counter or store roll-out? Our in-store retail activations bring products to life on the shop floor.