Case study · Meat-free food
Quorn Event Sampling 30,000 Samples Per Event | London, Manchester and Nottingham
The story in brief
Quorn wanted sports and health-conscious audiences to try its chilled and ambient meat-free foods. For three consecutive years our sampling teams have represented the brand at the Queen's Club Tennis Championships and other events, with a goal of 30,000 samples per event.
- Client
- Quorn
- Sector
- Meat-free food
- Format
- Event sampling
- City
- 3 UK cities
- Venue
- Queen's Club Tennis Championships and other events
- Staff type
- Product sampling staff, Event managers
01
The brief
Quorn wanted to encourage trial of its chilled and ambient products, particularly among sports and health-conscious audiences.
Events such as the Queen's Club Tennis Championships, Meat Free Week and the LTA Coaches Conference put the brand in front of people likely to be open to meat-free food. The goal was 30,000 samples per event.
02
What we did
Our teams in London, Manchester and Nottingham ran the sampling campaigns, with a dedicated event manager for each location and 24/7 team management.
Event-specific training sessions in Leeds and London made sure every team member could explain the ethical, health and environmental benefits of Quorn foods.
Each space was dressed with branded sampling trays, stands, bins, fridges, pull-up banners and wall wraps.
03
How it ran
- Sampling: an interactive, informative tasting at every event, with the same branded set-up and standard year after year.
- Logistics: chilled storage, bespoke counters and a dedicated regional driver for stock control.
- Reporting: every event photographed and written up in a bespoke online report.
Where it ran
3 UK cities
Queen's Club Tennis Championships and other events
- LondonQueen's Club Championships
- Manchester
- Nottingham
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Sampling at sports and health events? We will staff every one.
Why Executional
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