Case study · Energy and fuel
Shell V-Power at Goodwood Festival of Speed 12 Staff | 5 Day Event
The story in brief
Shell built a bespoke experiential stand at the Goodwood Festival of Speed and staffed it with its own scientists and mechanics. Our team of 12 worked alongside them for all five days, running the interactive stand mechanics and helping visitors learn about Shell's history and how its fuel is made.
- Client
- Shell
- Sector
- Energy and fuel
- Format
- Festival experiential stand
- City
- Goodwood
- Venue
- Goodwood Festival of Speed
- Staff type
- Festival staff, Brand ambassadors
01
The brief
Shell wanted a dedicated team to support its specialist staff, including scientists and mechanics, on its bespoke Shell V-Power stand at the Goodwood Festival of Speed.
The goal was twofold: lift visitor engagement on the stand, and teach people about Shell's history, its fuel production process and the wider company through the stand's interactive elements.
02
What we did
We supplied a team of 12 festival staff, fully briefed on Shell, for the full five days of the event.
The team ran the interactive mechanics on the stand, drawing visitors in and talking them through each exhibit alongside Shell's own specialists. The stand put a Formula 1 car and an electric car with a charging point in front of the crowd, with hands-on interactives such as a headphone station for younger visitors.
Education was as much a part of the role as engagement. Our brand ambassadors explained Shell's history and its fuel production process, carried Shell's key messages into every conversation and held educational discussions with the public about the company.
From displaying creative thinking against brief to first class operational deployment and campaign review, Executional were a value adding partner to collaborate with.
03
How it ran
- Management: a head office presence on site for the whole event, with 24/7 staff management.
- Engagement: visitors guided through every interactive element on the stand.
Our head office presence covered all five days on site, and staff management ran around the clock to handle any need or challenge that came up during the event.
Our team and Shell's specialists worked as one stand team, so visitors got hands-on help and expert answers in the same visit.
04
Video and photography
Alongside the staffing, we produced a bespoke professional video and photography of the event, capturing key moments and visitor interactions at the Shell stand and Shell's presence at the festival.
Where it ran
Goodwood
Goodwood Festival of Speed
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