Fashion, Fun, and Fabulous Prizes: Missguided Shines at Love Island Live with a Golden Touch of Glamour and Excitement
Missguided, as the fashion sponsor of Love Island Live, sought to engage with their target audience and interact with new customers at ExCeL London. The campaign aimed to embody Missguided’s brand values of fun, authenticity, and living life to the fullest while promoting their Golden Ticket Competition.
Campaign Overview:
- Rapid Staff Mobilisation: With only a week from quote acceptance to the live day, our head office team successfully recruited 19 female brand ambassadors and an event manager, all aligning with Missguided’s brand ethos.
- Engaging Golden Ticket Competition: Staff members engaged attendees with the Golden Ticket Competition, offering a chance to win £100 vouchers or goody bags, accompanied by celebratory confetti cannons for major prize winners.
- Exclusive Discounts and Flyers Distribution: Distributed flyers with exclusive discounts, further enticing attendees to explore Missguided’s offerings.
Execution:
- Strategic Staffing and Management: Deployed a team of 20 staff, including a dedicated event manager, who upheld Missguided’s brand standards and efficiently managed the campaign activities.
- Interactive Prize Distribution: Managed the distribution of leaflets, vouchers, and goody bags, ensuring an exciting and memorable experience for attendees.
- Continuous Staff Support: Provided 24/7 management of staff by our head office, ensuring smooth operation and high engagement levels throughout the event.
- Client and Event Liaison: The event manager effectively liaised with the Missguided client, ensuring all expectations were met and the brand was represented to the highest standard.
“The team of staff for our event were fantastic, the team were enthusiastic and very professional; engaging with our consumers and representing our brand. Our team leader was amazing and was so helpful on the day!”- Missguided Client
Impact:
Missguided’s presence at Love Island Live was a resounding success, capturing the essence of the brand and creating an engaging atmosphere for attendees. The staff’s ability to embody Missguided’s values, coupled with the excitement of the Golden Ticket Competition, left a lasting impression on visitors, elevating brand awareness and customer interaction.
