Case study · Fashion retail
Missguided at Love Island Live 20 Staff | 19 Brand Ambassadors + 1 Event Manager
The story in brief
Missguided was fashion sponsor of Love Island Live at ExCeL London and wanted to meet more customers face to face. We supplied 19 brand ambassadors and an event manager to run its Golden Ticket Competition.
- Client
- Missguided
- Sector
- Fashion retail
- Format
- Live event sponsorship activation
- City
- London
- Venue
- ExCeL London
- Staff type
- Brand ambassadors, Event managers, Promotional staff
01
The brief
As fashion sponsor of Love Island Live at ExCeL London, Missguided wanted to engage its target audience and reach more customers in person.
The activation had to reflect the brand's values of fun, authenticity and living life to the fullest, while promoting the Missguided Golden Ticket Competition.
02
What we did
Our head office put together a team of 19 brand ambassadors and a dedicated event manager, all matched to the Missguided brand.
The event manager led the team on site and liaised with the Missguided client team throughout, while our head office managed staff around the clock.
The team of staff for our event were fantastic, the team were enthusiastic and very professional; engaging with our consumers and really represented our brand. Our team leader was amazing and was so helpful on the day!
03
How it ran
- Golden Ticket Competition: staff engaged visitors with the chance to win £100 vouchers or goody bags.
- Prize moments: confetti cannons marked each major prize win.
- Flyers and vouchers: the team handed out flyers with exclusive discounts, plus leaflets, vouchers and goody bags.
The team of 20 kept the Missguided brand standards on show for the whole event, under one event manager.
Where it ran
London
ExCeL London, Greater London
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