Campaign Snapshot
Client: Paddy Power
Sector: Betting / Sports Sponsorship
Activity: Beach Fan Zone Activation
Location: Madeira Drive, Brighton Beach
Staff Type: Activation Crew
Duration: Match Day Evening
The Brief
Cool Down, Kick Off, Come On England
England’s first World Cup knockout match. Brighton Beach in the sunshine. A branded tunnel where fans could walk through, cool down and grab something to take home. EXECUTIONAL supplied brand ambassadors and event staff in Brighton to support Paddy Power’s fan zone activation at Black Rock on Madeira Drive.
Our team met and greeted the crowds, ran the merch distribution as fans passed through the tunnel, kept the energy high through set up and pack down, and made sure the whole experience felt firmly on the side of the punter. Cheeky, fan-first, on brand from first blow to final whistle.
On The Ground
How Our Staff Supported Paddy Power
- ▸Met and greeted members of the public across the Brighton Beach fan zone
- ▸Distributed branded Paddy Power merch to fans passing through the tunnel
- ▸Supported set up and pack down of the branded fan zone tunnel
- ▸Acted as a source of information for visitor questions about the brand
- ▸Ensured no under-18s entered the activation, in line with brand compliance
- ▸Kept the activation area clean, well presented and inviting throughout
- ▸Held a high-energy, fan-first presence across the full match day evening
