Model Flying Magazines Event host for an open-air trade fair

What we did

Two specialist model flying magazines wanted more subscribers and single-copy sales at the open-air trade fair at Weston Park in Shropshire. We supplied an articulate event host and brand ambassador from our exhibition staff team to work their stand and the fair around it.

One event host and brand ambassador covered both days of the fair, 12 live hours in all, representing the two publications on and off the stand.

• Promoted both specialist model flying magazines across the two fair days
• Worked the stand and the surrounding open-air fair to reach more visitors
• Approached visitors confidently and introduced each publication in turn
• Won subscription sign-ups through knowledgeable conversation with enthusiasts
• Supported single-copy sales at the stand throughout each day
• Spoke for both titles with product knowledge, with model planes flying overhead
• Held a professional, energetic presence on the stand for the whole fair

For enthusiast shows and county fairs, our event hosts turn passing interest into sign-ups, and our county show staff know how to work an outdoor crowd.