2
Days On Site
4
Auto Brands On Stand
40
Live Hours
1
Iconic County Show
Campaign Snapshot
Client: Dennis Horton & Son
Sector: Automotive Dealership
Activity: Multi-Brand County Show Stand
Location: Lincolnshire Show
Staff Type: Promo Crew
Duration: 2 Day Event
The Brief
Slushies, Scalextric And Showcase Cars In Lincolnshire
Four brands, one stand, two big days at the Lincolnshire Show. EXECUTIONAL supplied promotional staff and brand ambassadors to support Dennis Horton & Son, a family-run Lincoln dealership going back to 1954, on their multi-brand automotive stand featuring Skoda, SEAT, CUPRA and Chery.
Our team welcomed visitors, served barista-style coffees, kept the kids busy in the children’s marquee, ran Scalextric races, handed out giveaways and dished out ice cream and slushies on the warmer afternoons. While the dealership sales team focused on serious buyer conversations, our staff kept the wider stand buzzing, the visitor flow steady and the family-friendly energy turned all the way up.
On The Ground
What Our Staff Delivered
- ▸Welcomed visitors to the Dennis Horton & Son stand across both show days
- ▸Prepared coffees and engaged with adult visitors throughout the day
- ▸Supported the children’s marquee with games, Scalextric and giveaways
- ▸Served ice cream and slushies to families across both event days
- ▸Helped manage visitor flow across the multi-brand stand layout
- ▸Supported the Skoda, SEAT, CUPRA and Chery sales teams with light-touch handovers
- ▸Held a friendly, energetic and welcoming presence across the full activation
