EXECUTIONAL provided brand ambassadors to manage the Leffe activation stand at the Taste of London event, working in partnership with AB InBev. Our team was responsible for engaging with the public, offering 50ml samples of Leffe via trays, and encouraging consumers to try and enjoy the product. Additionally, the team supported a Leffe masterclass, providing an interactive experience where up to six participants at a time could learn how to pour the perfect pint.
The client’s activation space featured branded decor, including a Leffe bar, custom-printed interiors, and deckchairs with parasols, creating a welcoming and engaging atmosphere. EXECUTIONAL’s brand ambassadors played a key role in promoting the Leffe brand and ensuring a seamless experience for visitors, providing samples in recyclable cups and sharing insights about the product’s history.
If you’re looking for experienced brand ambassadors to bring your product to life through engaging, high-quality activations, get in touch with EXECUTIONAL today to discuss how we can support your next event.