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Leffe Pour-your-own masterclass at a food festival
Brand ambassadors took charge of the Leffe stand at Taste of London with AB InBev, offering 50ml samples and supporting a masterclass on pouring the perfect pint.
- Brand
- Leffe
- Venue
- Taste of London
- Staff type
- Brand ambassadors, Festival staff
- 6Masterclass places
What we did
Leffe partnered with AB InBev for an activation space at Taste of London, complete with a Leffe bar and deckchairs. Experienced brand ambassadors worked it as festival staff.
- Greeted passing visitors and invited them to try Leffe
- Offered 50ml samples from trays in recyclable cups
- Shared the history of the Leffe brand with guests
- Supported the masterclass on how to pour the perfect pint
- Hosted up to six participants at a time in the interactive session
Bringing a drinks brand to a food show? See how a festival staffing team brings a bar to life.
Want ambassadors to run your festival bar? Get a quote today.
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