Arla Protein Run For All Sampling Product Sampling Staff | Running Events

01

The brief

Arla Protein wanted to put its protein products in the hands of the people who would value them most: runners taking part in 10ks, half marathons and marathons at Run For All events across the North.

The aim was brand awareness and future purchase among a highly relevant audience, with tens of thousands of chilled samples to distribute across the series. Running events gave the brand an audience whose nutritional needs lined up with what the product offers.

03

Kit and logistics

We handled the kit and the cold chain from start to finish. Fully branded gazebos gave Arla Protein a clear, professional presence at each event, while usherette trays let the team take samples to runners and branded sampling bins kept the stand tidy.

Chilled samples were stored, transported and delivered to every event by our team, and samples and waste were handled properly on site, so each sampling point stayed clean and efficient through the day.

06

Why it works

Runners want protein after a race, and that is when the team handed it over. Fitness-minded staff explained the benefits in terms runners recognise, and fully branded gazebos made the stand easy to find at every high-energy event.

04

How it ran

• Sampling: an average of 5,000 chilled samples handed out at each event.
• Audience: runners finishing 10ks, half marathons and marathons.
• Competition: a competition element gave runners another reason to stop at the stand.
• Early starts: round-the-clock head office support kept teams ready for early set-ups.
• Waste: samples and waste were managed at every site.

05

Reporting

Every event was photographed, and the photos and results went into a bespoke online client report, giving Arla Protein a full picture of the campaign across the series.