
MG Motors Test drive bookings at St James Quarter
Our promotional team won over shoppers at the MG stand in St James Quarter, Edinburgh, growing competition entries and test drive appointments.
- Brand
- MG Motors
- City
- Edinburgh
- Venue
- St James Quarter
- Staff type
- Promotional staff
What we did
St James Quarter in Edinburgh was a stop on MG Motors' national tour of shopping centres, putting its electric range in front of shoppers and inviting them on a hands-on tour of MG's eco-conscious car technology. Promotional staff from our team ran the MG display, drawing visitors in and turning their interest into competition entries and test drive appointments.
- Started conversations with passing shoppers and drew them to the MG display
- Led a hands-on walk round the MG5 EV Long Range and the MG4 EV XPOWER
- Explained the eco-friendly technology behind each car and how it suits daily driving
- Invited visitors to enter the competition for a St James Quarter shopping experience
- Booked test drive appointments with interested guests at the display
- Kept the display busy with proactive conversations, growing competition entries and test drive bookings
Activating in the Scottish capital? Our Edinburgh promotional staff and event staff across Scotland bring the same proactive approach.

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