Stella Artois Six promotional staff pouring the Perfect Serve

What we did

Stella Artois wanted to engage tennis fans and raise brand visibility around Wimbledon. We provided a team of six promotional staff, made up of brand ambassadors, managers and operational support.

• Managed several activations across Wimbledon
• Delivered the Perfect Serve ritual using the precise pouring technique
• Backed up on-site engagements, including store takeovers and branded spaces
• Staffed The Terrace at The Alexandra
• Kept the premium Stella Artois standard consistent across every touchpoint
• Joined a mix of brand ambassadors, event managers and operational staff

Planning a sporting summer campaign? Our brand promotion teams can cover multiple sites.