The Entertainer Ninja Turtles mark a store launch

What we did

The Entertainer opened another store at Westfield Shopping Centre in Stratford, London, and wanted families through the doors from the first day. We supplied costumed characters dressed as the Teenage Mutant Ninja Turtles to build excitement across the centre and inside the store.

Our professional costumed staff worked both the shopping centre and the shop floor, with the in-store team helping introduce customers to the store.

• Roamed Westfield dressed as the Ninja Turtles to catch shoppers' attention
• Posed for photos with families and played with children along the way
• Drew footfall from the centre towards the store opening
• Carried the activation on inside the store with themed entertainment
• Helped introduce customers to the retail space
• Managed crowds to keep the atmosphere welcoming and lively

For store launches in the capital, our London event staff and shopping centre promotions teams bring families to your doors.