Campaign Snapshot
The Brief
Test Drives, Lead Gen And Two Days At Cheltenham Racecourse
One hundred years of motoring heritage, one weekend at the races. EXECUTIONAL is on track at Cheltenham Racecourse with MG, supplying brand ambassadors and event staff in Cheltenham to support EE West across two action-packed days at one of the UK’s most iconic event venues.
Our team of six brand ambassadors, led by a dedicated on-site team lead, is covering test drive coordination, driving licence checks, lead capture and delegate engagement across the activation. Our team lead handles the operational side as the main point of contact, while our brand ambassadors keep the experience welcoming, professional and slick from arrival to test drive return. EVs, attendees, and a brand that knows how to put on a show.
On The Ground
What Our Staff Are Delivering
- ▸Coordinating attendee test drive activity across both event days
- ▸Proactively engaging visitors and driving lead generation activity
- ▸Conducting driving licence checks and delegate verification
- ▸Welcoming and directing attendees throughout the event space
- ▸Supporting visitor flow and queue management at peak periods
- ▸Providing a dedicated team lead as the main on-site point of contact
- ▸Representing MG with confidence, professionalism and brand-right energy throughout
