MG EV test drives at Cheltenham Racecourse

What we did

MG, the car brand with a hundred years of motoring heritage, joined EE West at Cheltenham Racecourse for two days of electric vehicle test drives. We supplied six brand ambassadors and a dedicated team lead as festival staff to run test drive coordination, licence checks and lead capture.

Seven staff were on site for both days: six brand ambassadors plus a team lead, who handled the operational side as the main point of contact while the ambassadors looked after attendees from arrival to test drive return.

• Coordinated attendee test drive activity across both event days
• Started conversations with visitors and drove lead generation for MG
• Checked driving licences and verified delegates before each test drive
• Welcomed and directed attendees around the event space
• Supported visitor flow and managed queues at peak periods
• Kept the experience welcoming and slick from arrival to the car's return
• Provided a dedicated team lead as the main on-site point of contact for the brand

Hosting guests at a racing or sporting event? Our sports event staff keep the experience slick from arrival to return.