Gin & Juice Impala bar sampling at a rugby festival

What we did

Gin & Juice by Dre and Snoop brought a bold, beach-club-style setup to Bournemouth 7s Festival, with a retro Impala as the focal point, chilled ready-to-drink cocktails and music on tap. We supplied brand ambassadors and product sampling staff to serve the cans and keep festivalgoers stopping, sipping and staying.

Our brand ambassadors ran the activation all weekend, sampling during the festival's designated hours and making sure the setup ran smoothly.

• Served chilled cans in four fruity flavours, with an extra push on Melon
• Kept sampling flowing through the designated sampling hours
• Hyped the G&J house party competition to festivalgoers
• Handed out branded sunglasses and took photos with visitors by the Impala
• Managed stock and ice so the cans stayed chilled and ready
• Kept the music, energy and crowd engagement going all weekend

Planning a drinks launch at a festival? Our festival staff and sports event sampling teams put your brand front and centre.