iWeekend Newspaper giveaway in Leeds and London

What we did

iWeekend ran a newspaper giveaway campaign in two cities at once. We supplied promotional staff in branded T-shirts to hand out papers and leaflets from custom sampling bins.

• Gave away newspapers and leaflets offering a complimentary edition and a week of inews.co.uk access
• Promoted a closing discount on iWeekend and idigital subscriptions
• Monitored distribution rates and footfall with constant communication
• Kept standby drivers in both cities supplying each distribution point
• Had team leaders coordinate with drivers to maintain stock levels

For giveaway campaigns in Yorkshire, our Leeds promotional staff keep stock moving and teams visible.