BoyleSports’ blitz: Where Saturday shopping meets winning bets
The core objective of the BoyleSports promotional campaign was to enhance brand visibility and customer engagement in a highly competitive market. Operating as Ireland’s largest independently owned bookmaker with a significant presence across the UK, South Africa, and South America, BoyleSports aimed to solidify its market dominance by targeting potential customers in key locations. The campaign specifically focused on leveraging local engagement strategies around the BoyleSports Morley new location.
Execution:
- Staff Deployment: Teams were positioned to interact directly with potential customers, sharing information about BoyleSports’ offerings and their advantages over competitors.
- Local Partnerships: Collaborations were established with local businesses to distribute promotional offers, extending the campaign’s reach beyond the immediate vicinity of the BoyleSports shop. These partnerships also provided an opportunity to offer staff at these establishments free bets, further spreading brand awareness.
- Competitive Offer Promotion: The teams were equipped with information and offers designed to showcase BoyleSports’ superior value propositions, enticing customers to switch loyalty.
Impact:
- Increased Foot Traffic: The strategic positioning of staff and the allure of promotional offers led to a noticeable increase in foot traffic to the BoyleSports Morley Shop, translating into higher in-shop engagement and betting activity.
- Enhanced Local Brand Visibility: Through effective local partnerships and direct engagement, BoyleSports successfully enhanced its brand visibility within the Morley area.
- Competitive Edge: The campaign effectively drew potential customers away from competitors, as evidenced by the increased uptake of BoyleSports’ promotional offers over those of nearby competitors.
