BoyleSports Winning over shoppers around Morley

What we did

BoyleSports wanted more visibility for its Morley shop, near Leeds, in a competitive local market, catching Saturday shoppers as they passed. Our promotional staff spoke with potential customers, shared the brand's offers and took the campaign to local businesses around the shop.

Teams were positioned around the shop to talk directly with potential customers, each team member carrying the offer details.

• Positioned teams to talk directly with potential customers about the BoyleSports range
• Explained how the offers compared with those of nearby competitors
• Worked with local businesses to hand out offers beyond the shop's doorstep
• Gave free bets to staff at those partner businesses
• Equipped every team member with offer details to encourage customers to switch
• Brought more foot traffic into the Morley shop, with more uptake of BoyleSports offers

Need a team that can pull a local crowd towards your own premises? Our street promotion staff can help, as can our promotional staff in Leeds.