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Take a look through our marketing guides. We cover all things sampling, staffing and events!
Why most exhibition stands underperform and what high-performing exhibitors do differently. A practical guide for brands exhibiting at UK trade shows.
Why the first 60 seconds of an event shape the entire delegate experience. What creates a strong first impression and what most organisers overlook.
What conference staff do, the key roles involved, and what to get right when planning your conference team. A practical guide from Executional.
How to staff a roadshow that delivers consistent results at every stop. Common mistakes, what experienced teams do differently, and why staffing shapes ROI.
What promotional models do, how they differ from brand ambassadors, and when to hire them. A practical guide for brands planning live campaigns.
What to look for when hiring brand activation staff. Common mistakes, what experienced teams do differently, and why staffing shapes results.
Every festival season, brands invest thousands in creative activations, standout builds and eye-catching concepts. But the single biggest factor in whether a festival brand activation delivers results or falls flat is...
See what makes a great in-store product demonstration. From engaging shoppers to working with store teams, here’s how to deliver demos that drive action.
Reaching the right audience with your product is key to successful brand activation. One of the most effective and cost-efficient ways to do this is through roaming sampling—a strategic method of getting your products...
Guerrilla marketing is a hot topic in the world of brand activation and experiential marketing. Many businesses consider it an exciting, cost-effective way to generate buzz, but few fully understand the potential...
Reaching Students – At University & College (On Campus)… After discussing off-campus activity in the last edition of the Reaching Students Guide, we now turn our attention to on campus. We will guide you...
Reaching Students – At University & College (Off Campus)… In this first instalment of the Reaching Students Guides, we look at ways to engage with students outside of their university or college campus (aka...
Reaching Professionals – On Their Way Home… We have provided a guide to reaching professionals on the way to work, but now it’s time to look at on the way home. So in this page of the Reaching Professional...
In this instalment of our Reaching Professionals guides, we take a look at engaging with professionals after work - outside and throughout bars, pubs and restaurant areas. We will discuss what options you have and the...
We take a look at engaging with professionals inside their place of work: at their desks, in break out areas, in receptions, etc. We will discuss what you can achieve and the important things to consider when planning...
Welcome to the first instalment of our Product Sampling guides. Part 1 of our guide gives an overview of the things to consider when planning your product sampling campaign. This first part of the guides is designed to...
It is time for the final part of EXECUTIONAL’s Student Marketing Guide. With school and college students returning, it will not be long before university student’s return and begin another cycle… We have spoken to a...
It’s August and students are spending their summer at home/Ibiza/muddy festivals/Camp America (delete as applicable). So as we said in the July’s Student Marketing Guide, there is no better time to start planning...
Reaching Consumers – On The High Street This is our new instalment of Experiential Audience Guides, which this time looks at engaging with consumers. Our first instalment covers experiential activity on the high...
Exams are over, results are in, graduating students are on their way into the world and 1st & 2nd years on their way home for summer, all meaning universities will be empty from now until September. EXECUTIONAL has...
Reaching Professionals – On Their Lunch… Following on from our previous Reaching Professionals guides, this time we look at promotional activity engaging with business professionals during their lunch breaks...
The second instalment of our product sampling guides covers experiential supermarket sampling. This delves into more detail with regards to this specific type of product sampling activity. Product Sampling Guide –...
Reaching Students – Socialising In our last guide, we covered Reaching Students Throughout Student Areas and we touched on engaging with students through student bars, pubs and social locations. In this...
Reaching Students – Throughout Student Areas Moving on from our last guide, we now look at activity suggestions when students are away from home and not busy studying at University. Surrounding each university...
Reaching Students – At Their Student Home… In previous guides, we have discussed the options of reaching Students around their chosen university or college campus, but what about when they are not at lectures...
Reaching Professionals – On Their Way To Work… In this edition of the Reaching Professionals series of our promotional marketing guides, we take a look at the morning commute into work, where professionals are...
