After a number of client conversations on how EXECUTIONAL view guerrilla marketing, discussing the pros, the cons and potential legal ramifications, we wanted to take some time in our blog to discuss guerrilla marketing...
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Take a look through our marketing guides. We cover all things sampling, staffing and events!
Sampling Guide – Part 1
Welcome to the first instalment of our Product Sampling guides. Part 1 of our guide gives an overview of the things to consider when planning your product sampling campaign. This first part of the guides is designed to...
Reaching Students – Socialising
Reaching Students – Socialising In our last guide, we covered Reaching Students Throughout Student Areas and we touched on engaging with students through student bars, pubs and social locations. In this...
Reaching Professionals Guide – After Work Drinks
Reaching Professionals – After Work Drinks… In this instalment of our Reaching Professionals guides, we take a look at engaging with professionals after work – outside and throughout bars, pubs and...
Reaching Consumers – On The High Street
Reaching Consumers – On The High Street This is our new instalment of Experiential Audience Guides, which this time looks at engaging with consumers. Our first instalment covers experiential activity on the high...
Sampling Guide – Part 2
The second instalment of our product sampling guides covers experiential supermarket sampling. This delves into more detail with regards to this specific type of product sampling activity. Product Sampling Guide –...
Student Marketing Guide – Part 1
Exams are over, results are in, graduating students are on their way into the world and 1st & 2nd years on their way home for summer, all meaning universities will be empty from now until September. EXECUTIONAL has...
Reaching Students – On Campus
Reaching Students – At University & College (On Campus)… After discussing off-campus activity in the last edition of the Reaching Students Guide, we now turn our attention to on campus. We will guide you...
Reaching Students – Off Campus
Reaching Students – At University & College (Off Campus)… In this first instalment of the Reaching Students Guides, we look at ways to engage with students outside of their university or college campus (aka...
Student Marketing Guide – Part 3
It is time for the final part of EXECUTIONAL’s Student Marketing Guide. With school and college students returning, it will not be long before university student’s return and begin another cycle… We have spoken to a...
Reaching Professionals On Their Way Home
Reaching Professionals – On Their Way Home… We have provided a guide to reaching professionals on the way to work, but now it’s time to look at on the way home. So in this page of the Reaching Professional...
Reaching Students – At Home
Reaching Students – At Their Student Home… In previous guides, we have discussed the options of reaching Students around their chosen university or college campus, but what about when they are not at lectures...
Reaching Students – In Student Areas
Reaching Students – Throughout Student Areas Moving on from our last guide, we now look at activity suggestions when students are away from home and not busy studying at University. Surrounding each university...
Reaching Professionals – On Their Way To Work
Reaching Professionals – On Their Way To Work… In this edition of the Reaching Professionals series of our promotional marketing guides, we take a look at the morning commute into work, where professionals are...
Roaming Sampling: The Art of Reaching Your Target Audience
Roaming sampling is a type of sampling method that is designed to reach a specific target audience at specific locations. This type of marketing is used by companies to sample their products to the right demographic...
Student Marketing Guide – Part 2
It’s August and students are spending their summer at home/Ibiza/muddy festivals/Camp America (delete as applicable). So as we said in the July’s Student Marketing Guide, there is no better time to start planning...
Reaching Professionals Guide – In Their Offices
Reaching Professionals – In Their Offices… In this instalment of our Reaching Professionals guides we take a look at engaging with professionals inside their place of work: at their desks, in break out...
Reaching Professionals – On Their Lunch
Reaching Professionals – On Their Lunch… Following on from our previous Reaching Professionals guides, this time we look at promotional activity engaging with business professionals during their lunch breaks...
What’s In A Name?
One of the questions I encounter most frequently in my professional journey is when people ask, “What does ‘EXECUTIONAL’ mean?”
How do we select our staff?
We often receive inquiries about our staff selection process. So, in this blog post, we’re delving deeper into how we choose the best to represent EXECUTIONAL.
How does training work?
We believe effective staff training is crucial. So, we've outlined strategies to maximise training outcomes and keep sessions engaging, moving beyond the typical PowerPoint snooze-fest.
What About Staff Attendance?
A common query we encounter, especially from those new to partnering with a staffing agency, revolves around staff attendance. Ensuring reliable attendance involves several factors, which we’ll delve into below. ...
