Savouring Success: Remedy Kombucha’s UK Debut – A Tasteful Blend of Sampling and Storytelling
The campaign aimed to elevate brand awareness for Remedy Kombucha in the UK, coinciding with its imminent launch in major retailers. Our focus was on ensuring that consumers tried, enjoyed, and remembered the product, creating a demand for it in stores.
Campaign Strategy:
- Engagement and Education: Our staff engaged with attendees, encouraging them to try Remedy Kombucha while imparting knowledge about the brand and the health benefits of Kombucha, as well as its brewing process.
- Sampling at Strategic Locations: Staff were stationed at a 3×3 stand and another key location to maximise engagement, offering cans of Remedy in various flavours.
- Authentic Brand Representation: The team embodied Remedy’s relaxed and natural ethos, with staff wearing branded T-shirts, jeans, and trainers to convey the brand’s organic image.
Execution:
- Staff Responsibilities: Team members were tasked with product sampling and educating consumers about the brand at two prime locations.
- Branded Uniforms and Sampling Bins: Staff wore branded T-shirts, and EXECUTIONAL produced specially designed sampling bins for the activity, enhancing the brand’s visibility.
- Presentation Guidelines: The staff maintained a natural look with minimal makeup and neatly styled hair, in line with the brand’s image.
Impact:
This campaign successfully introduced Remedy Kombucha to the UK market. The staff’s interactions not only familiarised attendees with the brand but also built a connection that inspired them to look for Remedy in stores. The addition of custom sampling bins by EXECUTIONAL contributed to a professional and cohesive brand presentation, resonating well with the target audience and setting a strong foundation for Remedy Kombucha’s retail success in the UK.
