Starbucks Sampling almond iced coffee in Asda

What we did

Starbucks Almond Chilled Coffee is a plant-based iced coffee sold exclusively at Asda. The brief was to drive trial, explain what makes the drink different and encourage shoppers to review it on the Asda website. We provided promotional staff to sample it in Asda stores, with a refrigerated vehicle on site to keep every sample cold.

The sampling team was briefed on the almond drink and the wider Starbucks chilled range, and worked alongside a dedicated driver who ran the on-site refrigerated vehicle.

• Handed out chilled samples and approached shoppers with friendly, informative conversation
• Explained that the drink is vegan-friendly and blends espresso roast with creamy almonds
• Pointed out the wider range, including Caffe Latte, Cappuccino and Caramel Macchiato
• Kept every message on brand: exclusive to Asda and Fairtrade certified
• Drew on a steady supply of cold samples from the refrigerated vehicle through each event day
• Encouraged shoppers who enjoyed the drink to leave a review on the Asda website

Launching a chilled drink in store? Our supermarket sampling teams keep the stock cold and the conversation flowing.