Northern Rail All Aboard street teams across the north

What we did

After lockdowns, Northern Rail wanted people back on its trains for work and for fun. We supplied local brand ambassadors to give something back in stations, towns and cities.

• Handed out ice creams in summer and warm food in winter
• Focused on high footfall cities including Leeds, Sheffield and Manchester
• Drew crowds with an ice cream van, banners and themed props
• Ran roaming street teams offering competitions to win free train tickets and railcards
• Collected customer feedback and strong competition entry numbers

For multi-city campaigns, start with our Leeds promotional staff and scale across the region.