Camden Town Brewery A can for a can mini-tour

What we did

After an earlier office sampling campaign, Camden Town Brewery trusted us with the staffing, set-up and logistics for its week-long Harvest Hells Lager mini-tour. The A Can for A Can idea was simple: the public swapped a food can donation for a can of Harvest Hells. We supplied a touring event manager and local brand ambassadors at every stop, in towns and cities including London, Manchester, Leeds and Liverpool.

A dedicated touring event manager holding a Personal Licence led the whole tour and kept every stop compliant, with local brand ambassadors joining the team in each area.

• Toured a week-long route using a dedicated event vehicle for transport and set-up
• Swapped a can of Harvest Hells Lager for a food can donation
• Passed the collected food to nearby food banks in each area
• Brought in local brand ambassadors at each stop to connect with the community
• Stored and handled all beer stock and promotional materials between stops
• Produced a bespoke campaign video of the tour

Want a tour run end to end? Our touring promotion teams cover the staff, stock and set-up, and our event staff in London can start the route.