Match day energy meets refreshing taste – Boost Sport’s sampling campaign scores with fans.
Boost Energy Drinks, a leading name in the UK’s energy drink sector, and Leeds United Football Club joined forces for a dynamic product sampling campaign at a LUFC home game. The mission was to distribute 1,000 samples of the isotonic Boost Sport, leveraging the match day’s high energy to engage fans.
Execution
The campaign’s standout feature was the innovative use of magnetic wraps to refresh the appearance of Boost’s existing sampling bins for this new initiative. Positioned strategically at stadium entry points, our team distributed the samples, creating memorable experiences for fans and amplifying Boost Sport’s visibility.
Impact
This strategic collaboration significantly boosted brand awareness and product trial among a key demographic. The rebranded bins, coupled with the vibrant atmosphere of the match day, ensured a memorable product introduction, aligning perfectly with Boost’s engagement goals.