Usherette Tray
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Usherette Tray

An usherette tray is most often used in food sampling activities, or as part of a larger campaign, with product sampling included. With the use of the trays, staff can be mobile and cover more space in order to efficiently distribute with a high volume of stock to hand, to make for an increased number of customer interactions by being able to reach higher footfall areas both in stores and in outdoor campaign environments.

The usherette tray is lightweight and comes with 2 over the shoulder straps which ensure comfort for staff, and that the sampling stock is kept upright and safely supported by the adjustable straps. Our usherette trays are waterproof and suitable for sampling both food and drinks from. There is no minimum order quantity.

Branded Usherette Tray

If you choose branded trays as an optional extra, your trays will bring the addition of personalisation to your campaign. Your trays can be fully branded with your company logo in two places, with base colour made to match your brand, whether that be a simple, clean white plastic finish to accentuate your logo, or chosen from your own colour palette and made to match your key brand colour.

Mobile Sampling Tray

How An Usherette Tray Can Impact Your Campaign

Usherette trays are a great, cost-effective way of bringing more movement to a static sampling campaign. With the use of the trays, staff can be mobile. Having multiple staff members roaming with a high volume of stock with them, to make for increased customer contact opportunities. This works for both in-store and outdoor campaigns.

Recently Quorn used these during their summer sampling campaign. A team of 4 were able to man the main event space under the Quorn marquee as well as roaming around the events they attended to reach out to those who didn’t walk near the stand. This meant that the campaign went from one static sampling point, to three points in the location. Roaming samplers were able to direct customers back to the Quorn Marquee, increasing the visibility of the activity, and the total reach of the overall campaign massively.

Branded Usherette Trays

Mobile Sampling Tray

In terms of food hygiene, using usherette trays means that samples spend much less time in the hands of sampling staff. Once distributed into the trays, they are waiting in a clean, cool environment until they are handed out to a customer. This is especially helpful at outdoor events on warmer summer days.

The trays have a smooth outer and are easy to wipe down regularly throughout the day if necessary. The use of the trays allows the sampling staff to work hands-free which means they could even hand out leaflets or important allergen advice with each sample easily.

Roaming Teams

During Arla’s #takestrength campaign, where they attended a number of 10k’s and marathons throughout the Summer promoting their new Arla Protein pots, usherette trays were used to reach out to the wider area around their static promotion area, taking the samples of Arla Protein to attendees that otherwise wouldn’t have visited the event village to see Arla’s cheer station or tasted a sample. Because the staff using usherette trays had a simple way of holding the samples, they were able to hand out leaflets to increase applicants for Arla’s social media competition that they ran alongside the event at the same time.

Usherette Tray

In-store Product Sampling

The use of usherette trays in-store gives a professional, clean and well-presented approach to a basic sampling activation. In fact, the use of usherette trays in-store could even banish the need for a traditional sampling stand, like in the case of our Shell Deli 2 Go campaign. It allows staff to take on more than one role at a time, communicating with customers and roaming around whilst being able to access sample stock quickly and efficiently.

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