EXECUTIONAL provided festival staff to represent Gin & Juice at multiple high-profile events, including All Points East, Junction 2, and Boardmasters. Our team was essential in driving brand engagement both inside and outside the festival venues.
On-site, our festival staff managed the Gin & Juice activation, running interactive basketball games that encouraged festival-goers to participate and win branded merchandise. They helped create a fun and energetic atmosphere, significantly boosting brand visibility and consumer interaction.
In addition to the on-site activities, two guerrilla sampling festival staff were stationed outside the event, distributing Gin & Juice sunglasses and generating excitement among attendees as they made their way to the festival. Positioned between transport hubs and festival entrances, they ensured the brand captured attention even before guests arrived.
If you’re planning a festival activation and need an energetic team to engage with attendees and promote your brand, contact EXECUTIONAL today to see how we can help bring your activation to life.