CrossCountry Rail’s Valentine’s Day event transformed stations into hubs of celebration
For CrossCountry Rail’s Valentine’s Day event, a unique marketing approach was embraced, utilising EXECUTIONAL’s custom-designed steel sampling bins at key stations: Manchester Piccadilly, Birmingham New Street, and Edinburgh Waverley. These stations, bustling with travellers, provided the perfect backdrop for this heartwarming campaign.
Crafted from durable steel and featuring a sleek, all-black powder-coated finish, these bins were a natural fit for the dynamic and modern setting of a railway station. The larger capacity of these bins, surpassing regular plastic alternatives, was essential for holding a significant number of Valentine’s themed promotional items. The heavy-duty casters offered the necessary mobility, crucial for moving the bins through the busy concourses of these major train stations.
The standout feature for CrossCountry Rail’s campaign was the custom magnetic branding tailored to the Valentine’s Day theme. Each bin was adorned with vibrant, full-colour branding that resonated with the spirit of love and travel. The magnetic wraps, durable and easily switchable, allowed for a seamless transition of branding messages throughout the event. Their presence not only facilitated the distribution of promotional gifts but also enhanced the festive atmosphere at these stations.
