Turning Up the Heat: Alde’s Engaging Exhibit at the Motorhome & Caravan Shows
EXECUTIONAL was tasked with providing a staff team for Alde at the Motorhome & Caravans show over several years. The campaign aimed to build strong relationships with customers and dealers and to educate attendees about Alde’s innovative hydronic heating systems for caravans and motorhomes.
Campaign Overview:
- Expert Staff Training: Staff received in-depth training on Alde’s products, including the unique selling points and technical aspects of their heating systems, to assist in demonstrations and effectively communicate the benefits of Alde over competitors.
- Engaging Booth Presence: The team focused on drawing attendees to the booth, explaining the workings of Alde’s heating systems, and promoting the brand.
- Interactive Demonstrations: The staff were responsible for showcasing the Alde boiler system design, functions, and optional control panels, as well as promotional offers.
Execution:
- Full Staffing and Training: EXECUTIONAL provided a complete team, including team leaders, who were thoroughly trained on Alde’s products and brand values.
- Active Customer Engagement: Staff members proactively engaged with attendees, helping them understand the brand and educating them on the heating systems.
- Brand Representation: Ensured that the staff represented Alde to the highest standard, with an emphasis on learning and proactive campaign participation.
- Supportive Event Management: The event manager coordinated with the Alde team, managing staff expectations, arranging breaks, and ensuring staff fulfilment of their roles.
Impact:
The campaign successfully increased awareness and understanding of Alde’s heating systems among the Motorhome & Caravan Show attendees. The staff’s knowledgeable demonstrations and engaging interactions effectively conveyed the benefits of Alde’s products. The professional and proactive approach of the team, coupled with their technical understanding, greatly enhanced the brand’s presence at the show.
