Alde International Systems Heating demonstrations at caravan shows

What we did

Alde needed to build relationships with customers and dealers and explain its hydronic heating systems for caravans and motorhomes at the Motorhome & Caravan shows. We supplied a full team of product demonstrators across repeated shows, with team leaders and an event manager, to draw visitors to the stand and teach them how the systems work.

The full team, team leaders included, was briefed in depth on Alde's products, their technical detail and the brand's values, and the event manager worked with the Alde team on the day, managing staff and arranging breaks.

• Learned the technical side of Alde's heating systems and what sets them apart
• Drew visitors to the stand and explained how the systems work
• Showed the boiler system design, functions and optional control panels
• Shared promotional offers while talking with attendees
• Spoke with both customers and dealers to build relationships for the brand
• Made sure every team member knew their role on the stand

Showing a technical product at a trade event? Our demonstration staff learn the detail so visitors understand it, and our exhibition staff keep the stand covered all show.