Turtle Bay Ice cream van draws Camden queues

What we did

Turtle Bay is a well-known Caribbean restaurant brand, and it was opening its sixth London venue. We supplied promotional staff to run a vibrant ice cream van on the streets of Camden.

• Positioned the ice cream van where Camden foot traffic would notice it
• Served bespoke plantain-decorated ice cream to a steady queue of customers
• Poured Wrey & Nephew ice slushies that got people posting on social media
• Handed out bounce-back vouchers to bring customers back to the restaurant
• Kept the queues moving as demand built around the van

For street activations in the capital, our London event staff know how to turn curiosity into queues.