Steve Madden Three days of store launch buzz

What we did

Steve Madden marked the opening of its store with a three-day activation. Our specially selected promotional staff wore Steve Madden shoes and brought the brand's style to the street.

• Wore Steve Madden shoes as walking adverts for the brand
• Handed out branded mints and cards to passers-by
• Directed fashion fans into the store throughout the launch
• Welcomed old and returning fans as well as first-time visitors
• Kept the energy up across all three days of the launch
• Represented the brand's ethos with commitment on the street

Considering an in-store promotion? Our brand ambassador teams can create buzz outside your doors.