🚉 Spreading Festive Cheer and Unforgettable Experiences 🚉
This festive season, Executional embarked on a thrilling journey with Northern Rail to bring the magic of Christmas to life. Dubbed “Go Do Your Thing This Christmas”, our campaign was a spectacular blend of joy, engagement, and festive spirit, spanning across Leeds, Blackpool, and Manchester.
In Leeds, the journey began with our team expertly distributing chocolate coins aboard trains, igniting the festive spirit amongst commuters. The adventure then unfolded in Blackpool, where Executional set up an eye-catching event area. Our branded marquee, adorned with Christmas flags and a bespoke sampling bin, became a hub of excitement. The highlight was our very own Whistle the Dog mascot, who added a touch of whimsy and delight.
Our dedicated event manager was the linchpin of this operation, ensuring seamless setup, operation, and breakdown of the event equipment at each location. A comprehensive list of materials was provided, including train passes, Northern Rail branded attire, Christmas-themed items, and promotional materials. Our event manager was instrumental in managing the logistics, ensuring efficient delivery, setup, and removal of the campaign materials each day.
The grand finale in Manchester Victoria Station. As a centrepiece during one of the station’s busiest days, our presence was felt with an overwhelming wave of positivity and festive cheer. The response was phenomenal, with the public’s feedback echoing the success of our unique competition, which garnered hundreds of entries exclusively for our promotion. Throughout the campaign, we captured valuable passenger feedback and documented our activities, reporting on the distribution volumes and public response.
