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Northern Savings Calculator Campaign

Sweetening the Commute: Our promotional staff served up insights and ice creams to encourage smarter, greener, and tastier travel choices

Despite a spot of British weather, we’ve had a wonderful opportunity to participate in the Savings Calculator campaign, demonstrating the advantages of choosing train travel over driving. Our undeterred promotional staff braved the rain, engaging with commuters and encouraging them to take the 20-second challenge, all whilst holding umbrellas in one hand and ice cream in the other. The goal? Highlighting the benefits of rail travel, and facilitating sign-ups for a competition to win a glamping trip!

Our team provided a dash of sunshine amidst the drizzle, educating commuters about the smarter, greener way to travel. And the cherry on top? Free, specially-themed ice cream, enjoyed even under the umbrella cover!


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