Northern Ice cream and umbrellas for rail commuters

What we did

Northern's Savings Calculator campaign set out to show commuters in Leeds the benefits of choosing the train over the car. We supplied promotional staff who kept going through the British drizzle, with umbrellas, themed ice cream and a quick challenge for everyone they met.

Our promotional staff worked the commute in the rain, pairing the Savings Calculator challenge and competition sign-ups with free ice cream.

• Engaged commuters in Leeds in the rain, umbrella in one hand and ice cream in the other
• Invited people to take the 20-second Savings Calculator challenge
• Explained the smarter, greener case for rail over driving
• Signed people up to a competition to win a glamping trip
• Handed out free, themed ice cream, enjoyed under the umbrella cover
• Kept spirits up and conversations going despite the weather
• Brought a dash of sunshine to the commute, whatever the weather

For street campaigns that need friendly faces in any weather, our promotional staff in Leeds and nationwide promotional teams are ready to help.