Unveiling UNIQLO Oxford: 15,000 Leaflets & Branded Bike Seat Covers Spark City-Wide Buzz for Store Launch!
Our primary goal was to enhance awareness and generate excitement about the new UNIQLO store launch in Oxford. This was achieved by targeting key demographics, including young professionals and students, through strategic leafleting and engagement activities.
Campaign Strategy:
- Targeted Outreach: Focused on reaching diverse audiences at high-traffic locations such as university campuses, main streets, and crucial commuter points to maximise visibility.
- Strategic Placement of Teams: We positioned our skilled teams in areas with high footfall to effectively communicate with the intended demographic, ensuring that the campaign message reached the most relevant audience.
- Dynamic Distribution: Utilised a bespoke approach to distribute 15,000 leaflets and branded bike seat covers, creating a tangible connection with potential customers and driving store traffic.
Execution:
- Robust Staffing Solutions: Implemented full staffing support, including a 24/7 management team and a reserve pool, to ensure a seamless execution of the campaign.
- On-Site Management: An EXECUTIONAL event manager was on-site throughout the campaign, overseeing staff performance and ensuring consistent engagement quality.
- Efficient Logistics: We leveraged a dedicated storage vehicle, managed by our event manager, to facilitate the swift and effective movement of promotional materials among teams, enhancing the campaign’s reach and impact.
Impact:
This strategic approach not only heightened awareness about the UNIQLO store launch but also significantly contributed to an impressive turnout on the opening day. The campaign successfully engaged with a broad spectrum of audiences in Oxford, establishing a strong presence for UNIQLO in a highly competitive retail environment.
