A Taste of British Luxury
House of Dorchester, a renowned British Master Chocolatier founded in 1963, partnered with EXECUTIONAL to deliver premium Christmas tastings across select Booths locations.
With handcrafted truffles and rich festive flavours, the sampling sessions brought artisan indulgence directly to shoppers preparing for the holiday season.
Sampling in Action
- Delivered two full sampling days at each store
- Hosted tastings at
- Booths Clitheroe
- Booths Garstang
- Booths Poulton
- Introduced customers to seasonal flavours
- Promoted the Christmas collection
- Shared brand heritage and flavour notes to elevate customer engagement
- Carefully managed stock
Why It Worked
- Artisan storytelling paired with premium sampling drove strong purchase interest
- High-footfall festive weekends maximised visibility and customer trial
- Clear product knowledge and warm engagement enhanced the luxury feel
- Booths’ shopper demographic aligned perfectly with the brand’s audience

Looking to elevate your brand with luxury in-store sampling?
EXECUTIONAL delivers polished, high-impact activations that inspire trial and drive meaningful retail results.































