Raising the Bar: EXECUTIONAL’s Campaign Spirited The Dalmore to New Heights of Recognition and Revelry Among Whisky Aficionados
EXECUTIONAL was tasked with conducting tastings and driving sales for The Dalmore, a whisky of legendary depth and finesse, renowned for over 180 years of multi-cask maturation excellence. The campaign focused on engaging customers at pop-up retail locations within Selfridges Birmingham and London, capitalizing on the Christmas gifting period.
Campaign Overview:
Campaign Overview:- Engagement and Sales: A team of brand ambassadors, selected for their passion for whisky and sales skills, engaged with the public, offering tastings of The Dalmore’s exquisite range.
- Luxury Brand Representation: Ambassadors embodied the luxury and apex status of The Dalmore, ensuring every interaction was reflective of the brand’s prestigious image.
- Comprehensive Training: Staff underwent intensive brand and store training to enhance their knowledge and effectiveness in representing The Dalmore and facilitating sales.
Execution by EXECUTIONAL:
Execution by EXECUTIONAL:- Selective Staff Recruitment: We chose candidates with superb communication skills, sales acumen, and a genuine passion for The Dalmore brand.
- Dynamic Customer Interaction: Ambassadors proactively approached customers, leading tastings and leveraging their knowledge to drive sales.
- Immaculate Presentation: Ensured the stand remained immaculate and fully stocked, mirroring The Dalmore’s attention to detail.
Impact:
The campaign successfully elevated The Dalmore’s presence during a critical sales period, drawing in whisky enthusiasts and novices alike. The brand ambassadors’ expertise and enthusiasm translated into significant customer engagement and increased sales, reinforcing The Dalmore’s stature in the luxury whisky market.
