Where Craftsmanship Met Celebration
Stella Artois brought its legacy of Belgian brewing excellence to life in London with the Perfect Serve Awards, an evening that blended timeless sophistication with hands-on guest experiences.

What We Got Up To
- Warm Welcomes: Our team greeted guests on arrival, offering a polished first impression and guiding everyone effortlessly to the venue entrance.
- Personalised Touches: At the engraving stations, guests created custom Stella Artois items — adding a memorable, personal detail to their night.
- Self-Pour Perfection: We encouraged guests to step behind the bar and try their hand at the Stella self-pour, sharing the ritual of the perfect serve and ensuring everyone enjoyed it safely.
- Smooth Transitions: When it was time for dinner, we helped direct guests downstairs, keeping the flow relaxed and seamless.
- Finishing with a Gift: Before guests left, we made sure each received their curated gifting bag — a fitting finale to a night all about taste and detail.
The Impact
This activation embodied Stella Artois’ promise of refined enjoyment. It wasn’t just about sampling beer; it was about inviting guests into the art of Stella — from their own engraved keepsakes to the pride of pouring a perfect chalice.
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