Keeping Finsbury Park Refreshed
Celebrating Small Wins at the Finish Line
On June 15th, we brought Emmi Caffé Latte to the heart of the action at the RunThrough Finsbury Park event—home to 5k, 10k, Half Marathon and Junior races. As part of a wider summer sampling campaign, this activation helped runners and supporters alike celebrate their personal bests (and just getting out of bed) with an indulgent iced coffee reward.
What We Got Up To
- Maximum Sampling: With chilled Emmi Caffé Lattes at the ready, our team handed out hundreds of iced coffees to runners post-race and to spectators cheering from the sidelines.
- Celebrating Small Wins: Whether finishing a half marathon or simply turning up, everyone had a reason to say, “That deserves an Emmi!”
- Brand Visibility: Bright, eye-catching branding and friendly brand ambassadors made Emmi unmissable throughout the park.
- Energy & Engagement: With upbeat vibes and product knowledge in hand, our team kept the energy high from set-up to pack-down.
The Impact
From sweaty smiles to caffeinated cheers, this activation connected perfectly with the moment. Emmi Caffé Latte didn’t just fuel people’s mornings—it became part of their celebrations, reminding everyone that every win, big or small, deserves a treat.
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