Because Every Little Win Deserves an Emmi
As part of their UK-wide summer tour, Emmi Caffé Latte stopped off at Lime Street Station to serve up refreshing iced coffees and positive vibes to the morning rush. EXECUTIONAL’s sampling team brought energy, enthusiasm, and the “That Deserves an Emmi” campaign message to life in one of Liverpool’s busiest commuter hubs.
What We Got Up To
- Gave out hundreds of Emmi Caffé Lattes to commuters, day-trippers, and coffee lovers on the go
- Brightened morning routines with upbeat chat and good energy from our branded team
- Shared the brand’s core message — celebrating little life wins with a chilled pick-me-up
- Kept the area looking sharp with clean, branded kit and seamless stock management
- Encouraged product discovery across multiple flavour variants
Why It Worked
- Peak-time footfall: Lime Street’s busy flow made it the perfect place for high-volume sampling
- Team energy matched the campaign tone: Friendly, polished, and full of character
- Clear messaging + great coffee: The activation combined a feel-good story with a quality product — always a win

Looking to activate your brand with energy and style?
EXECUTIONAL brings it to life — one crowd-pleasing interaction at a time.































