Backing the Local High Street with BoyleSports
BoyleSports, Ireland’s largest independent bookmaker, continues its UK expansion with the opening of a new store in Dunstable. To mark the occasion, EXECUTIONAL provided brand ambassadors to welcome locals, create a strong first impression, and drive engagement with the community. With a bold on-street setup and professional staffing, the activation was designed to make the store launch memorable and impactful.
What We Got Up To
- Welcomed locals into the new BoyleSports store with a friendly, high-energy team
- Created instant impact with a bold blue balloon arch and branded signage at the entrance
- Distributed branded giveaways and engaged passers-by to encourage store visits
- Represented BoyleSports in branded uniform, ensuring a professional and approachable presence
Why It Worked
- Strong visual presence made the launch unmissable on the high street
- Direct engagement built a positive connection with the local community
- Professional ambassadors reflected BoyleSports’ trusted and established brand image
- Simple, effective execution boosted awareness and footfall from day one
Planning a store launch or expansion?
EXECUTIONAL delivers polished, high-energy activations that attract attention and connect communities to your brand.
