Inspiring light indulgence with meringue magic through strategic in-store sampling and customer engagement.
To drive brand awareness and encourage on-the-spot purchases, EXECUTIONAL supported Flower & White with a sampling activation at Bents Garden Centre. This Shropshire-based family brand is known for its guilt-free, under-100-calorie meringue bars and luxurious Swiss-baked clouds — and our goal was to help visitors discover just how delightful these light indulgences could be.
Our promotional staff sampled Flower & White’s signature products, inviting customers to try, buy, and get inspired. Engaging shoppers with conversation, they suggested ways to use the products in everyday moments — from light springtime desserts and alfresco BBQ platters, to simple sweet snacks that don’t compromise on indulgence.
With their vegetarian-friendly and gluten-free appeal, the products were positioned as versatile treats — equally suited to casual entertaining or elevating a quiet afternoon cup of tea.
This activation not only encouraged immediate sales but also reinforced Flower & White’s mission to bring joy to daily life through thoughtful, quality-made treats.
Looking to increase in-store engagement and drive brand discovery through live sampling?
Let’s chat about how EXECUTIONAL can deliver results with product-led activations.