In every city, at every stop, Specsavers’ message was clear and compelling, thanks to EXECUTIONAL’s bespoke sampling bins – a perfect blend of form, function, and branding brilliance.
Specsavers’ nationwide tour featuring EXECUTIONAL’s custom-designed sampling bins stands as a paragon of creative promotional strategy. These robust, steel sampling bins, tailored for Specsavers, played a pivotal role in housing and dispensing promotional incentives, attracting attention and engaging customers across the UK.
Crafted from durable steel with an all-black powder-coated finish, these bins were not only functional but also stylish, fitting seamlessly into the sophisticated Specsavers brand image. Their larger capacity, compared to standard plastic bins, made them an ideal choice for accommodating a significant volume of promotional items. Additionally, the heavy-duty casters ensured easy mobility, allowing Specsavers to effortlessly transport the bins to various locations.
The highlight of these bins was their custom magnetic branding. For Specsavers, this meant each bin was wrapped in eye-catching, full-colour branding, showcasing the iconic Specsavers logo and campaign messages. The magnetic wraps, durable and easily interchangeable, allowed for quick updates and versatility in messaging throughout the tour.
