Bringing Guinness to life at Premier League hotspots with immersive brand experiences, prize-led engagement, and expertly managed pop-up bars.
To elevate Guinness’s presence during Premier League match days, EXECUTIONAL delivered a standout series of Roadshow Events across Manchester. Each activation featured branded pop-up bars, interactive games, and prize giveaways — all designed to drive engagement and reinforce Guinness’s pub credentials.
Our on-site team leaders managed everything from bar service to the immersive brand experience. Fans were invited to pour the perfect pint, play “Spin to Win” and “Plinko” for prizes, and even enter a match day ticket draw — all tracked in real time for event reporting and actionable insights.
The result? A seamless, high-impact activation that connected Guinness with its audience in the heart of the action, delivering meaningful engagement and measurable impact for the brand.
Looking to bring your brand to life on match day or at live events?
Get in touch to see how EXECUTIONAL can deliver high-impact, fully managed activations across the UK.