A Brazilian-Inspired Beauty Bash
On 21st June, Space NK brought the energy of Brazil to Edinburgh’s St James Quarter with a vibrant and sensory activation designed to celebrate the launch of their exclusive Summer Kit. This wasn’t just a beauty promotion—it was a full-on summer party.

What We Got Up To
- Drumming Parades: A high-energy Brazilian drumming band filled the centre with music and rhythm, performing hourly bursts that turned heads and drew crowds.
- Mascot Magic: The iconic Space NK bag mascot led the parade and mingled with shoppers throughout the day, sparking smiles and photo ops wherever it went.
- Photo Fun: A co-branded photo booth gave visitors a chance to snap stylish, shareable moments and take home a branded memento of the day.
- Product Sampling: Customers were treated to a hands-on experience with new products, sampling hero items and discovering fresh summer favourites.
- Store Footfall Boost: With every beat and spritz, the activation drove new traffic into the Space NK store—translating atmosphere into footfall.
- Sweet Surprises: Complimentary ice creams were served to guests, adding an indulgent refreshment to the day’s experiences.
Why It Worked
From the lively percussion to the product engagement and playful mascot, this activation turned heads and delivered smiles. It celebrated beauty in motion and helped Space NK build deeper connections with passers-by, loyal shoppers, and brand-new customers alike.
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