San Miguel | Bar Activation Roadshow | Liverpool
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San Miguel | Bar Activation | Liverpool

A Perfect Pour with a Twist
Nothing says summer quite like an ice-cold lager — and San Miguel made sure guests at Swan Prenton and Wheatsheaf Inn got more than just a pint. These back-to-back activations transformed local pubs into mini taste-of-Spain experiences, pairing crisp San Miguel with a playful scratch-card prize mechanic.

What We Got Up To

  • Smooth Set-Up: We dressed the bars with eye-catching San Miguel branding, set up green barriers for a pop-up feel, and stocked the prize giveaways to get ready for the crowds.
  • Pints & Prizes: Guests ordered their chilled pint of San Miguel, received a boarding pass-style scratch card, and revealed instant wins — from branded goodies to extra pints on the house.
  • Easy Atmosphere: The scratch mechanic added a buzz to every transaction, with friends comparing cards and celebrating little wins alongside great beer.

The Impact
It was more than just a bar service — it became a reason to gather, share a few laughs, and enjoy San Miguel in the sun. The activations didn’t just drive sales on the day; they strengthened brand love by turning a regular pint into something memorable.

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