Bringing New Orleans flavour (and fun) to the UK high street
Popeyes — the legendary New Orleans chicken brand — is taking the UK by storm, and Milton Keynes was the latest stop on its rapid expansion. With EXECUTIONAL on board, the store launch wasn’t just about fried chicken; it was a street-level celebration that brought the Popeyes brand personality to life.
What We Got Up To
- Hype Building: Our team helped create anticipation on launch morning, running an energetic countdown that turned curious passers-by into an eager crowd.
- T-Shirt Giveaways: Brand ambassadors distributed Popeyes t-shirts to customers waiting to be among the first through the doors, adding a fun, shareable moment that extended the Popeyes buzz into the streets.
- Warm Welcomes: Friendly staff kept the queue engaged and excited, chatting about the menu and ensuring the opening felt like more than just a transaction — it was an experience.
The Impact
- Crowds That Lasted: From the moment the doors opened, Popeyes had a line down the street, proving the combination of brand love, hype, and giveaways works every time.
- Memorable Moments: Customers didn’t just leave with crispy chicken; they left with free merch, great photos, and a story to tell.
- Strong First Day: Helping Popeyes make a big first impression in Milton Keynes, we set the tone for ongoing local excitement around their bold, Louisiana-inspired menu.
Looking to activate your brand with energy and style?
EXECUTIONAL brings it to life — one crowd-pleasing interaction at a time.
